About Us

ABOUT US

We are a Slovenian family company, founded in Sežana in 1999, specializing in the production and distribution of professional cosmetic products.

We are a team of over 200 people with excellent technical and innovative capabilities. We also have a highly advanced laboratory with 20 professionals fully dedicated to research and innovation in the cosmetic sector.

We have a team of top professionals who are highly specialized in our sector. Hand in hand, we intend to continue consolidating our growth and success both within and beyond our borders.

Our goals:

  • Continue to be a reference brand for beauty exclusively for professionals worldwide, with effective and innovative formulas for skin and hair.
  • Continue to work with cosmetic professionals, maintaining exclusive distribution through hair salons and professional services.
  • Grow together with our clients, offering them customized solutions to develop as professionals and achieve success in their business.

OUR MISSION

WHERE WE COME FROM, WHERE WE ARE GOING

We are a brand that is...

  • Exclusive to professionals: We believe that professionals have the best opinion about our products, so we are committed to exclusivity for the professional network.
  • Scientific: Advanced innovation and research are our foundation. Results: products that offer immediate and long-lasting solutions.
  • Affordable: With in-depth knowledge of the sector, we maintain close relationships with our clients, always in tune with their concerns and providing them with tailored solutions.
  • Dedicated to education: We believe that training is key to progress. Therefore, we offer our clients a comprehensive training program that our technical department constantly updates to meet the sector's needs.
  • Global market: With over 20 years of market experience, we are positioned as one of the leading brands in the professional beauty sector, both nationally and internationally. Having reached the highest level in the domestic market, we have dedicated ourselves to distributing and adapting our products to international markets, achieving excellent positions in many countries in Europe, America, and Asia.

OUR HISTORY

FOREVER OPTIMISTIC AND ENTHUSIASTIC

When we look back, we fondly remember the passion with which hairdresser Mitja Tavčar began creating and innovating new product lines specifically for professional hair care.

Our initial goal was to meet the needs of hair salons, and our products immediately achieved success. They soon became available in most hair salons in the region. Our color range became a benchmark of quality in the sector.

Now, as we celebrate our 20th anniversary, we still maintain the same youthful and enthusiastic spirit, having established ourselves as one of the most innovative hair cosmetics brands exclusively for professionals, created and developed by hairdresser Mitja Tavčar and the TECHNOLOGY team.

ALWAYS ONLY WITH THE BEST WHO LOOK TO THE FUTURE

MASTER HAIRDRESSER AND OWNER

MITJA TAVČAR